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SALES CHANNEL DEVELOPMENT
 
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  Case Study

The trip to Asia was both encouraging and disappointing. After all, our client had a foothold, and had working distributors who were interested and motivated, with ideas on how to move forward in the Chinese market. That said, the daily reality of the company’s products sitting idle in dark and dirty hallways, and the client’s end users consistently pointing to a non-working piece of equipment…

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Is your company maximizing all possible sales channels? Fortune 1 cuts your time to market and helps you establish or fine-tune your direct sales, distribution, and specialty channels. We work with you to determine the correct sales strategies and distribution partners, and how to create demand for your products.

The structure of international distribution and sales channels can be complex, or at the very least different than the U.S. market – different players, different levels of decision makers, different “rules.” Knowing which channels are right for your product, and how to market your products is important for success in your international expansion.

Does your sales staff see or “feel” barriers to meeting their goals? Building effective international sales teams requires foresight, planning and execution. Knowing how to do it is half the battle, sourcing and investigating partners or hiring and training a direct sales group is the other half.

 

 

 


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